Arts District Jubilee – Friday Review
If I wanted to sum up my feelings about the Arts District Jubilee in one word, it would be “meh.” There was plenty of good food, cool exhibitions and — occasionally — decent music, but there was something missing: people.
I was not expecting a Coachella-like crush of humanity, and thank God for that really. However, the place seemed, well, empty. From my perspective, I think it had to do with three main things: cost, timing and promotion. A two-day pass cost $50 (plus the $3.50 “convenience fee”), and started at 3 pm on Friday, when most people who could afford a $50 ticket are, presumably, still working. The Arts District is hardly a backwater, but there are plenty of people who have no idea where this part of downtown is, and I saw little to no promotion of the event outside out the usual downtown blogs and publications.
I personally didn’t recognize any of the bands, but I don’t mean that as a complaint. That’s partly the point: to expose myself to bands and music I probably would never listen to organically. Still, I’m at a loss at who the target audience might have been. Most of the attendees were in their 20s, which seems about right for a music festival, but not especially sustainable for this neighborhood, which skews 10-15 years older.
And, though it might be a coincidence, some jerk spray painted “Smile” on the side of my building. This is certainly leaving a bad taste in my mouth about the whole affair. I suspect at least some of my neighbors feel the same.